- obsession: “If Anything Is Worth Doing, It's Worth Doing To Excess” – Edwin Land, Inventor
- "Don't be the best be the only" Jerry Garcia
- creativity in one mind "Originality are attributes of a single mind, not a group…there's no such thing as group originality or group creativity.” — Edwin Land
- Obsession + repetition = long term durability
- Costco “profits in pockets” idea. Surplus for the long term game. Surplus is slack against Moloch
- Moloch discards all values in the name of the legible ones. Counter by having “slack”. Living below means, underemployment etc.
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