obsession: “If Anything Is Worth Doing, It's Worth Doing To Excess” – Edwin Land, Inventor
"Don't be the best be the only" Jerry Garcia
creativity in one mind "Originality are attributes of a single mind, not a group…there's no such thing as group originality or group creativity.” — Edwin Land
Obsession + repetition = long term durability
Costco “profits in pockets” idea. Surplus for the long term game. Surplus is slack against Moloch
Moloch discards all values in the name of the legible ones. Counter by having “slack”. Living below means, underemployment etc.