Intro and Just Start

• A talent that was not yet a skill
• Focus above all else on being a starter, an experimenter, a learner
• Emerson: “Do the thing you fear, and the death of fear is certain”
• The problem in nearly every instance (of people who reach out to him) is the same: they hadn't started
• Now, not How
• Law of 100: Lean in and commit to 100 reps. (Think of this as doing reps and practicing as opposed to failing or succeeding.) This changes your mindset and makes it much easier to sustain forward motion when things get tough. The key is to set up a system to get the reps done without caring about the results whether it's 100 videos, emails, days of reading etc. Only after 100 reps should you reflect on whether to continue

The Unlimited Upside of Just Asking

• Count and love the rejections because they are necessary to get to the yes’s. Turn it into a game. His dad aimed for 100 rejections a week. Reminds me of dialing quotas.
• Not being inhibited by social norms of being rejected or asking too much is a superpower
• “What did you fail at this week?”
• Many “no’s” are just “not now”.
• If you are selling something that really helps people than sales is really education

Finding problems to solve

1. What's the most painful (aka valuable) problem you can solve for people..
2. That you also have passion for and/or unique expertise in...
3. For the largest niche possible that you belong to and understand

Places to look:

1. Your own life:
   • Examples
2. Complementary goods/services to best-selling items
3. Marketplaces such as Facebook, Etsy, completed listings on eBay
4. Search engine queries
   1. Answerthepublic.com has popular search queries
   2. SomebodyMakeThis subreddit