INTRODUCTION

• The new reality

TAKEDOWNS

• Ignore the real world
• Learning from mistakes is overrated
• Planning is guessing
• Why grow?
• Workaholism
• Enough with “entrepreneurs”

GO

• Make a dent in the universe
• Scratch your own itch
• Start making something
• No time is no excuse
• Draw a line in the sand
• Mission statement impossible
• Outside money is Plan Z
• You need less than you think
• Start a business, not a startup
• Building to flip is building to flop